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Canine critics vacancy attracts 50,000 entries

Michele SwalesBy Michele SwalesAugust 2, 20192 Mins Read
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Among the Canine Cottages winners are blind Staffy cross Amos and his guide dog, Toby

After being inundated with more than 50,000 online applications, Canine Cottages had the ‘almost impossible’ task of selecting some truly special dogs to become its newest canine critics across 10 UK regions.

The winners include a blind Staffy cross and his guide dog, Toby, as well as an internet sensation husband and wife duo from London and a ‘bionic’ German Shepherd from Wales.

The six-week recruitment campaign started in May to find special hounds to join its team as ‘Canine Critics’. As part of their prize, these four-legged brand ambassadors will be responsible for testing out and reviewing the facilities in some of Canine Cottages’ holiday properties.

The company was overwhelmed by the response, with a staggering 51,850 applications from dogs up and down the country, each hoping to bag one of the coveted positions and receive a ‘salary’ of a free cottage holiday and access to local dog-friendly days out as well as a selection of free products from top brands to review.

Canine Cottages’ PR manager, Jo Price, said: “We had no idea quite how many dogs are looking for employment and would have loved to have hired everyone who applied a job. The selection process was unbelievably tough and the calibre of applicants was outstanding. However, the 13 special pups we have recruited are fantastic and we’re proud that they will be representing our brand over the next year.”.

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Michele Swales

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