Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. March 2026
    2. February 2026
    3. January 2026
    4. December 2025
    5. November 2025
    6. October 2025
    7. September 2025
    Featured

    PBW News – March 2026

    By David ReesMarch 10, 2026
    Recent

    PBW News – March 2026

    March 10, 2026

    PBW News – February 2026

    February 10, 2026

    PBW News – January 2026

    January 12, 2026
  • Classifieds
  • Trade Directory
Pet Business World
Other trades

Campaign aims to tackle cruel ‘dogfishing’ scam

Rachel WoodBy Rachel WoodJanuary 20, 20204 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="570"

New statistics released by Dogs Trust reveal how thousands of unsuspecting dog lovers may have been conned or ‘dogfished’ into buying puppies illegally imported into the UK, leaving them heartbroken and nearly £500 out-of-pocket on average.

The UK dog charity polled more than 2,000 puppy owners to see how many might have fallen victim of illegal puppy smuggling, where puppies are brought into the UK – often from central and eastern European countries – to sell on.

Many described how sellers falsified paperwork, offered discounts for a quick sale or lied about the age and breed of the dog.

To help prevent prospective owners from being misled into buying dogs that may not be what they seem, Dogs Trust has today launched a new campaign, ‘Don’t Be Dogfished’.

Over half (51%) of puppy buyers were not allowed to see the puppy more than once while more than two-fifths (43%) were not allowed to see the puppy with its mother – two signs that all might not be what it seems.

CAR PARK OR LAYBY

A number of buyers who were not allowed to see the puppy at the seller’s home (19%) also revealed they were asked to collect their puppy in a car park or layby.
One in eight (13%) puppy buyers said their seller lied to them about the dog they were buying, rising to over a fifth (21%) among those who bought via online adverts, lying about things such as the age, breed and whether they had been vaccinated and microchipped.

Over a quarter (26%) said they had concerns, related to health or behaviour, about their puppy within just a few weeks of buying them.

Some reported terrible conditions where their puppies were locked in a small cage away from mum, were so sick they ‘very nearly died’, or were ‘scared of their own shadow and very wary of humans’.

Overall, one in six puppy buyers polled (15%) said that within their first year their puppy had developed significant health or behaviour problems, such as diarrhoea and anxiety. Some of those people even said their puppy had either died or had to be put to sleep, due to the severity of their condition.

More than 201,300 dogs were advertised online last year on four of the UK’s biggest classified websites.

Paula Boyden, veterinary director at Dogs Trust, said: “Today we’re launching a campaign warning people, ‘Don’t be dogfished’ – to help stop people being duped into buying puppies that have been illegally imported into the country by devious dealers.

DARK DEPTHS

“People think they are getting a healthy, happy puppy but behind the curtain lurks the dark depths of the puppy-smuggling trade. Many of these poor puppies suffer significant health conditions or lifelong behavioural challenges and, sadly, some don’t survive, leaving their buyers helpless and heartbroken – as well as out of pocket.

“This is why we are touring the country in a van like those used by puppy smugglers to educate the public on the shocking realities of the puppy smuggling trade and advising them how they can take action to avoid being ‘dogfished’. If it seems too good to be true, as hard as it is, walk away and report it.”.

Over half of those polled (55%) said they felt puppy smuggling was a big issue in the UK, yet over a quarter (26%) said they would not know they needed to speak to their local Trading Standards if they suspected their puppy was smuggled, with contact details able to be found on the ‘Don’t Be Dogfished’ website.

The campaign kicks-off in London, where Dogs Trust volunteers will today begin a tour of the country in a ‘fake’ puppy van, which has been specially adapted to highlight how easy it can be to be duped by a seller and the dreadful conditions many dogs are forced to travel in.

Previous ArticleA yappy ending years in the making
Next Article Keep them independent for life!
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Other trades

Clumber Spaniel Bruin takes top spot at Crufts

March 9, 2026
Other trades

Experts uncover why cats are prone to kidney disease

March 6, 2026
Other trades

Scottish vet group becomes employee-owned

March 6, 2026
Most Read

British brands prepare for Interzoo exhibition

March 13, 2026

PIF welcomes plan to help exports for UK pet businesses

March 13, 2026

Pets at Home to open four new outlets this month

March 12, 2026
© 2026 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

Pet Business World
Managing Your Privacy

To provide the best digital experience, we use cookies to store and/or access device information. Consenting to our use of cookies allows us to process data such as reading behaviour. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
Cookie Preferences
  • {title}
  • {title}
  • {title}