Swedish-based pet food supplier Voff has acquired Nova Dog Chews, a European manufacturer of natural chews, treats and snacks with bases in the UK and France.
Through the acquisition, Voff further broadens its portfolio of natural premium pet food brands and strengthens its position in the UK as well as the broader European market, the company says.
Established in 2004, Nova Dog Chews has over 200 different products available under the brands Highland Antler, Yak Snacks and Paddock Farm, and supplies customers throughout the UK, Europe and the rest of the world.
Antoon Murphy and Lloyd Murdoch, founders and co-managing directors of Nova, said: “We are proud and excited to join Voff. They are the largest player in natural pet food in Europe and we look forward to joining the pack of brands and entrepreneurs under its roof. We have had a great journey building Nova across Europe for the past 18 years, and we now look forward to taking the next step together with the Voff team, and are excited about the opportunities that will come from joining Voff.”
Voff has continued to expand organically and through acquisition since its founding in 2014 and now markets nine main brands across Europe, covering raw pet food (BARF), natural air-dried treats, natural pet supplements, chews and bird food.
Mårten Bernow, chief executive of Voff Premium Pet Food said: “We are delighted that Nova is joining Voff. With their outstanding products and great brands we are really impressed by what the Nova team have achieved.
“This acquisition further strengthens Voff’s product portfolio within the chews, treats and snacks category and adds great brands with presence across Europe. It is another important milestone in our mission to provide pet owners with the very best natural, premium products to enable their pets to be happy and healthy.”
