Rabbit Awareness Week is returning on June 22–26, marking the 20th anniversary of the UK’s annual welfare campaign.
Led by supplier Burgess Excel and featuring updated mascots Hayley and Binky, this year’s theme of ‘Feeding Bunnies Better’ focuses on improving rabbit diets and encouraging owners to move away from muesli-style mixes and towards fibre-first feeding, including feeding hay as 85-90% of daily food intake, for better health and wellbeing.
The campaign features a refreshed look and feel for 2026, and all rabbit care guides have been refreshed to ensure they align with current welfare standards and best practice advice. Rabbit Awareness Week is supported by a coalition of leading welfare organisations including Rabbit Welfare Association & Fund, Blue Cross, Woodgreen Pets Charity, Raystede Centre for Animal Welfare and RSPCA.
Suzanne Moyes, deputy managing director and in-house vet at Burgess Pet Care, said: “While rabbit welfare has improved significantly over the last two decades, diet remains one of the most common areas of misunderstanding among owners. Rabbits have very specific nutritional needs, and getting this right is fundamental to their overall health and wellbeing.
“Through this year’s campaign, we want to simplify what ‘good’ looks like, to help owners build healthier, more natural diets that support everything from dental health to digestion and behaviour.”
Rabbit Awareness Week will be visible on social media channels including Facebook and Instagram.
