Raw dog food brand Paleo Ridge is running a ‘Golden Ticket’ promotion with £7,000 worth of prizes up for grabs.
Golden tickets will be hidden online, placed in customers’ orders, on the Paleo Ridge website and in physical locations across the country to engage shoppers, who will be challenged to follow daily clues posted on the brand’s social media channels and in its e-newsletter to find hidden golden tickets. Paleo Ridge is also allocating two golden tickets each week to its trade partners, giving stockists an additional 10% off all orders for a month.
During the promotion, a golden ticket will be placed in a customer’s online basket at random each day, giving them £30 in loyalty points to be spent on the Paleo Ridge website. Winners can boost this to £50 by posting a picture of their golden ticket with the hashtag #paleoridgegolden. Meanwhile, a special weekly prize will see a customer win a free portrait of their dog, worth over £100, each Monday.
Paleo Ridge marketing director Will Green said: “We are thrilled to be running our first Golden Ticket Event, offering our customers the chance to win some great prizes. The competition spans digital and social channels, as well as the real world, and is a massive and exciting step for Paleo Ridge.
“The Golden Ticket Event is perfectly positioned to ignite interest in our growing brand, and we’re really pleased to be working closely with our retail partners on this too.”
