New research from Mars has found that the UK is witnessing a cultural shift in cat ownership cat ownership, which is now becoming more evenly split between male and female owners.
Nearly half (47%) of male cat owners are happy to embrace the ‘Cat Dad’ label as a badge of honour, says the company, with over a third (36%) of male cat owners saying having a cat has improved their dating life.
Younger generations are particularly drawn to Cat Dads, according to the research, with two in five Gen Z (41%) and Millennials (40%) declaring men who own cats are more attractive – and almost as many (39%) saying men look more attractive when they include their cat in dating profile photos.
The polling of 2,000 UK adults was commissioned by Mars Incorporated and conducted by Opinium during November 14-18, 2025.
Hala Sinno, brand director for the Dreamies brand at Mars, said: “Cat Dads are enjoying a well-deserved moment in the spotlight, and we absolutely love seeing it unfold. From providing a little extra charm in the dating world to boosting wellbeing, life is simply more fun with a cat – something we know all too well on the Dreamies team.”
Dr Scott McGrane, senior research manager at Mars’ Waltham Petcare Science Institute added: “Our latest global pets and wellbeing research shows just how much comfort people find in their pets. In the UK, 67% of pet owners turn to their pet for support before anyone else when they’re stressed, and 78% of men with cats say their feline companion helps them quiet their minds and stop overthinking.
“It’s clear that the human–animal bond is deepening – evolving into relationships defined by emotional support, connection, and care. Cat Dads are a wonderful example of this shift. As a proud “Cat Dad” myself, I’m delighted to see these relationships celebrated.”
