Retailer Jollyes has introduced the Paleo Ridge raw food brand to selected stores.
Paleo Ridge products are currently available in six Jollyes stores including Hermiston, Llanelli, Stirling, Waterlooville, Gosport and Totton, with the possibility of rolling the brand out to other stores in the chain. Each of the six stores stocks products from the Essentials, Classic and Paleo Plus ranges.
Jollyes buyer Ben Carter said: “Pets come first for Jollyes, we want our customers to have happy pets for less and we see the benefits and demand for raw as a way of helping our customers and their pets. Therefore, we want to partner with key brands to make raw widely accessible and available nationwide through our stores.”
Gill Synnuck, trade account manager for Paleo Ridge, added: “We are delighted Jollyes have expanded their raw offering and now feature complete meals from our Classic, Paleo Plus and Essentials Paleo Ridge ranges.
“It’s a huge step for us, and a sign of things to come as more people begin to understand the huge benefits of feeding a species appropriate diet.
“As a well-known and trusted brand, we are looking forward to working with Jollyes and encouraging more customers to switch to raw, and for their dogs to reap the benefits.”