Leading pet food manufacturer Burgess Pet Care has acquired Runaround – the manufacturer of high-welfare housing for rabbits and small animals – for an undisclosed sum.
Cheshire-based Runaround was founded in 2009 by Caroline Lord. She felt that rabbit hutches available at the time did not allow the animals to express their natural behaviours.
Since launching its Connection Kit in 2010, the business’ product line has developed to offer everything from runs and burrow pipes through to complete housing systems.
Steve Baker, managing director of Burgess Pet Care said: “We have worked with Caroline and her family for a number of years through events such as Rabbit Awareness Week and we share a passion to increase the welfare of rabbits and other small pets by providing great products that meet their specific requirements.
“As two family-owned businesses with such similar values the acquisition makes perfect sense and will enable us to drive our welfare agenda to new customers and markets.”
Caroline Lord added: “Runaround has been a true labour of love for my family and myself since we launched the business 12 years ago. We have worked together with Burgess on different projects over the years and I know that they will continue to develop Runaround and help provide better housing for even more animals.”
Under the terms of the acquisition, Caroline will remain in the business as a director while, in a separate move, Caroline’s son Jack Lord has joined Burgess Pet Care as digital marketing executive.
Runaround will continue to operate its direct-to-consumer business model through its own website, shipping to consumers around the world.
Owners of the leading Excel small animal food brand, Burgess Pet Care can trace its roots back to 1749 and has a long history in promoting animal welfare through research and education, launching the UK’s single component rabbit food in 1998.
Since then the company has launched Rabbit Awareness Week 2006 alongside the UK’s leading animal welfare charities and the world’s first indoor rabbit food in 2018.