International trade exhibition Zoomark has promised that its 21st edition, running from May 5-7, 2025, in Bologna, Italy, is going to be “bigger and bolder” than ever.
Event organisers have established three new dedicated zones for the exhibition next year – Next 5.0 for start-ups and pet tech firms; Factory for production and supply chain businesses and Atelier, which will focus on pet fashion and design. These will join regular features Pet Vision, dedicated to new products, and Aqua Project for businesses in the aquarium and terrarium sector.
More than 50% of exhibition space has already snapped been sold, and organisers are hoping to beat last year’s numbers, which saw 1,060 exhibitors from 57 countries spread over 68,000sq m of exhibition space, and 28,000 international visitors.
PetQuip will once again be organising a British Pavilion for UK exhibitors, with similar national presences for the US, China, India among others.
Exhibition Manager Luisa Bersanetti pointed out that the event is becoming increasingly global in its outlook.
She said: “Zoomark provides a bridge between Europe and the rest of the pet world.
“In 2023, Zoomark welcomed exhibitors from 57 different countries and 62% of visitors from abroad, including high-profile players from every continent. In 2025, we will further increase the number of buyers from key locations, and particularly emerging markets, offering businesses with stands at the event real growth opportunities.
“To this end, we have already launched our new promotional campaign, with significant marketing efforts in advertising, in both print and digital media, across the world. The additional support provided by the Italian Trade Agency (ITA/ICE) for Zoomark’s programme to attract external businesses has been crucial, helping us to meet our targets.”
Zoomark will also be partnering with other trade shows across the world, including Marca China and Pet Fair South East Asia later this year.
