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Su-Bridge to distribute Ziwi Peak Steam & Dried range in UK

David ReesBy David ReesSeptember 26, 20242 Mins Read
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Su-Bridge Pet Supplies has been named as the exclusive distributor of the new Ziwi Peak Steam & Dried range in the UK.

The ultra-premium food from New Zealand combines raw, ethically-sourced animal proteins with added functional ingredients using unique proprietary technology which sees the ingredients micro-steamed and then air-dried in order to lock in nutrition.

Ziwi Peak Steam & Dried comes in three pack sizes and three recipes for dogs, and two pack sizes and three recipes for cats. For dogs, recipes include Cage-free Chicken with Orchard Fruits; Grass-fed Lamb with Green Vegetables; and Grass-fed Beef with Pumpkin, in 800g, 1.5kg, and 3.2kg packs.

Products contain 85% animal ingredients combined with fruits and vegetables including chicory root.

For cats, the varieties are Cage-free Chicken with Whole Mackerel; Grass-fed Beef with Southern Blue Whiting; and Wild South Pacific Fish in 800g, 2.2kg sizes. The cat recipes contain 87%-90% animal ingredients including wild-caught whole mackerel, southern blue whiting, hoki, and sardines sourced from waters surrounding New Zealand.

Suse Cassidy, Ziwi gm for global marketing and innovation, said: “We are really excited to be working with Su-Bridge to launch Ziwi Peak Steam & Dried in the UK this September because it’s unlike anything Ziwi has done before. The new range has all of the qualities and credentials that Ziwi has built its brand on including ethically-sourced raw meat and wild-caught seafood, all from New Zealand.

“Gentle processing methods preserve the nutritional integrity of the ingredients and what makes our new Steam & Dried range different is the addition of functional ingredients – fruit and or veggies for dogs to support digestion and gut health, and wild-caught fish for cats, rich in Omega-3 for skin health and a shiny coat – all of which are concerns for pet parents.

“Ziwi Peak Steam & Dried is a new alternative-to-raw, complete and balanced food for dogs and cats, that provides an entry level into the ultra-premium category by providing premium nutrition, at a more accessible price.”

Ziwi Peak Steam & Dried is now available to trade customers exclusively via Su-Bridge Pet Supplies.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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