Pet performance nutrition company Nulo Pet Foods has recruited Roger Lund to help drive growth in global markets.
Lund has more than 20 years experience as a global market growth specialist having facilitated supply chain development across various trade regions, optimised costs on
raw materials, and established registrations and regulatory compliance of North American
brands such as Solid Gold, Nature’s Variety, Ainsworth, Bumble Bee Seafoods and Mars, Inc.
Nulo supplies a broad range of premium pet foods including grain-free and ancient grain kibble lines, freeze dried raw, wet foods, packaged convenient meals, treats, bone broth and supplements. The company believes recent trends are aligned for expansion of its brand internationally which are focused entirely on minimally processed, high ingredient quality and high-meat inclusion diets.
Lund said: “I am thrilled to join Nulo’s team and help bring this nutritious and innovative product portfolio to pets around the world.”
Michael Landa, Nulo founder and ceo, added: “Roger is uniquely qualified and already connected with the right partners to help us accelerate business growth in Asia, and complement our activities underway in Europe and Latin America where the premium pet food business is gaining substantial share.
“Now is the time for us to focus our attention on the broader global landscape and we believe Roger Lund can help make it happen.”