Elma van den Berg has taken over from her parents as full owner and director of Dutch firm Renske Natural Petfood.
She takes over from her parents Renske and Jan, who started the company 32 years ago. Elma van den Berg has been involved in the family business from the start and has been a shareholder for over 25 years with joint responsibility for operational management.
Renske Natural Petfood began in 1993 as an importer of English brands but shifted to producing its own Renske Natural Petfood brand in 2008. Elma’s brothers Eric and Jan-Hilco are also involved in the business.
She said: “What started as my parents’ passion for healthy and natural food for animals has grown into a trusted and impactful brand. We became the market leader for high-quality, freshly steamed meat feed in recent years.
“For example, we have always added fresh meat and superfoods to our pet food products. Our vision is that our food allows you to offer a varied diet with lots of combinations. This means your pet does not eat the same food every day, instead enjoying variety – just like we do.”
She added: “The next generation is joining the ranks. My eldest son helps with accounting. My daughter can often be seen modelling in our marketing communications. And the youngest son offers his very honest opinion on how he would tackle things.
“I am proud of what we have achieved as a family over the years, also thanks to the contributions of our dedicated team, partners, and customers. Now it is time for the next step, and I will remain committed to the mission and vision of Renske Natural Petfood.”
