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    PBW News – April 2026

    By David ReesApril 10, 2026
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Dogs

Wilsons creates new supplement range

David ReesBy David ReesNovember 25, 20241 Min Read
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Dog food and treat manufacturer Wilsons has expanded its portfolio with a new range of natural supplements.

The range includes Digestion Support, Calming Support, Skin & Coat Support, and Joint Support, supplied in bite-size pieces. The supplements include 70% chicken plus ingredients such as collagen, yucca extract, blueberry, psyllium husk, Vitamin E, turmeric, and chamomile.

Products are available in resealable 180g bags, with RRPs ranging from £19.99 to £22.99. All packaging is fully recyclable.

Also sitting within the range is Wilsons 100% Scottish Salmon Oil, containing high levels of Omega 3,6 and 9. This line is available in 500ml and 1litre packs, RRP £11.99 and £16.99.

Wilsons md Craig Wallace said: “Whilst a nutritionally rich diet made from quality ingredients is the backbone to keeping a dog fit and healthy, natural supplements can be a useful addition to a dog’s diet, much like they are for humans.

“Whether for proactive healthcare such as helping a dog feel calm in a stressful situation or supporting concerns with digestion or aching joints, we’re pleased to include these beneficial health supplements in our growing range of natural nutrition for our canine companions.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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