A dog toilet training product made from natural grass has gained a big funding boost following an appearance on BBC One’s Dragon’s Den this week (January 13).
Described as the UK’s first eco-friendly, real-grass alternative to puppy pads, Piddle Patch has secured a £50,000 investment from entrepreneur Steven Bartlett.
The product is a soil-free square of real grass for use indoors, in order to teach dogs to only toilet on grass. Piddle Patch is currently delivered direct to the door on a subscription basis or as a one-off purchase.
Founder Rebecca Sloan said, “The inspiration for Piddle Patch came during a visit to the park. The dogs were happy to be in their natural environment and the stress associated with toilet time melted away because the dogs knew instinctively where to do their business.
“Steven’s investment will allow us to fast track the growth of Piddle Patch, as well as launch a number of new products currently in development. Steven’s advice, guidance, social media and marketing expertise will be invaluable and I am delighted to be working with him”.