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    PBW News – April 2026

    By David ReesApril 10, 2026
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    April 10, 2026

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Dogs

The Innocent Hound launches limited edition picnic bars

David ReesBy David ReesJune 4, 20241 Min Read
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The Innocent Hound has created Game Picnic Bars, a limited-edition line designed as a treat for dogs on active adventures.

The hand-crafted treats include 30% British venison and 30% British duck, enhanced with cranberry and rosehip. The bars are air-dried to retain their nutrients and flavour.

Each pack contains two pieces, with a recommendation to feed up to one bar per day as part of a balanced diet. They are designed to either be given as a full bar, high-reward treat, or broken up into smaller bites to be consumed throughout the day.

Innocent Hound founder Chloe Heaton said “The idea behind our limited-edition range was to develop new recipes to tie in with the seasons and weather changes. Our Game picnic bars are the perfect summer, high reward treat.

“The rosehip and cranberry help pack vitamins into the bars, but also make them even more enjoyable and tasty for adventurous hounds.”

The RRP is £5.30.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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