Start-up dog toy business Play9 has secured a listing with Pets Corner for its innovative enrichment toy Roolo.
The Roolo features a specially-designed shape to produce an erratic movement when rolled, promoting scent work, problem-solving, slow feeding, and active play in order to release the treats hidden inside. As such, it provides enrichment and exercise as well as engaging dogs’ natural instincts and can help to prevent age-related cognitive decline, claims the manufacturer.
The product was initially launched late last year on Kickstarter, and Pets Corner has now made the toy available at its 150 UK stores. The retailer has also named it as the chain’s ‘Product of the Month’ for July.
Dean Richmond, ceo of Pets Corner, said: “It’s unusual to see genuine innovation in dog toys these days but The Roolo certainly has it. Our staff and customers think it is excellent.”
Lee Bridges, Co-Founder of Play9, added: “We’re beyond excited to see the Roolo in Pets Corner stores nationwide.
“This partnership marks a significant milestone for us, and being named Product of the Month is the cherry on top. We’re so glad that Pets Corner customers are loving the Roolo as much as we do.”
