Pedigree Wholesale has expanded its exclusive label product portfolio with a new natural treat range, a new dental chew and a dry dog food range extension.
The new air-dried treat range, sold under the Cooper & Co brand, features grain-free sausage slices made in Britain and containing up to 90% British meat or fish. Comprising seven treats with specific benefits that align with the Cooper & Co dry dog food portfolio, products in the range retail for £4.99.
The selection consists of Active, aimed at high-energy dogs and made with 70% pheasant and partridge; Glossy, made with 90% lamb and turkey with added mint; Fussy, made with 90% salmon for extra flavour; Sensitive, made with 90% duck and turkey plus probiotics to help aid digestion; Puppy with 90% turkey and glucosamine to help support joints for healthy growth and development; and Senior, made with 60% haddock and containing turmeric. Completing the range is Calming, with 90% turkey with added soothing chamomile.
The air-dried treats are available in cases of 10.
Also new in the Cooper & Co range is Adult Turkey with Sweet Potato and Carrots, developed to meet demand for an adult version of the bestselling Cooper & Co Puppy dry dog food line.
The product is available in 1.5kg (RRP £14.49) and 10kg (£69.99) bags and contains up to 50% turkey (of which 27.5% is fresh), offering a premium, high meat dry dog food suitable for adult dogs.
Pedigree has also refreshed the suite of point of sale material available for the core dry dog food range, with additions for the new treats range.
The wholesaler has also launched a new dental dog chew brand, Nobblys by Petello.
The vegetable-based chews are formed into a unique shape and contain peanut butter as well as pea starch, sweet potato starch, Vitamin E and brewer’s yeast.
Available in three sizes, the chews are supplied in display cases and each chew comes with its own hang tag for use on hooks as an alternative display option.
Small chews retail at 49p, Medium are 99p, and the Large variety are £1.49.
