The Innocent Hound is launching a new range of air-dried complete food products at PATS 2025 under the brand name From The British Countryside (stand F90).
The premium, 85% single-protein recipes comprise From the Woodland, made with British venison with blackberries, mushrooms, nettles, and hawthorn berries; From the Meadow, consisting of British Lamb blended with rosehips, dandelion leaf, chamomile, and peppermint; and From the Coast, comprising Atlantic Salmon, combined with kelp, dill, and spinach. Each recipe is naturally enhanced with raw British honey.
Products are supplied in 1kg resealable bags, with an RRP of £32 (Salmon and Lamb) and £42 for the Venison line.
The Innocent Hound founder Chloe Heaton said: “We know there is increasing demand from pet owners for foods that are both natural and high in protein, mirroring their own approach to health and wellbeing.
“Building on the success of our 70% complete food range, From the British Countryside offer recipes with even higher protein content, British provenance and bold new packaging designed to stand out on shelf.”
