Nova Dog Chews has created a new recipe for its Luxury Pâté, making it 100% grain and gluten free.
In response to customer feedback and growing demand for more sensitive-friendly treats, Nova has replaced the small amount of rice flour in its original recipe with sweet potato.
The new recipe retains the Pâté’s signature firm and sliceable consistency, says the brand. The Nova Dog Chews Pâté range is available in 11 single source protein flavours, including venison, duck, and chicken.
Lloyd Murdoch, joint managing director at Nova Dog Chews, said: “We’ve always taken customer feedback seriously and the move to a fully grain and gluten free recipe was a no-brainer.
“We want to make sure our products are not only nutritious but also accessible to dogs with sensitivities. This new and improved recipe ensures that even more dogs can enjoy our pâté.”