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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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Pet Business World
Dogs

New training brand Coachi makes its debut

David ReesBy David ReesJanuary 5, 20232 Mins Read
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Products from the new Coachi range of dog training products from The Company of Animals (COA) are now available to order.

The new range of accessories has been devised to unite the training and play categories to help owners bond with, celebrate and enhance the lives of their pets. Suitable for all puppies and dogs aged eight weeks and upwards, the Coachi range is designed to be consumer-friendly, simple to shop and easy-to-use and understand.

The range is divided into three colour-coded categories – Learn, Play and Fun & Tricks – to cover all stages of dog training and development.

Learn: Recall & Manners, is the first stage and focuses on learning the basics of social behaviour through positive and rewarding experiences; Play: Play & Reward, is the second stage and focuses on engaging through play to develop a positive and happy relationship with our dogs, while the final stage Fun & Tricks: Tricks & Retrieval is all about offering our pets extra fun, strengthening the bond between dog and owner, and building the relationship further.

Products feature QR codes on the packaging, with each code directed to a dedicated online product guide and top tips to equip dog owners with the information they need to get the best from their purchase. Once complete, the packaging can be recycled in its entirety.

COA founder Dr Roger Mugford said: “All dogs, regardless of age or breed, require training and here at the Company of Animals Pet Centre, we have seen over half a million dogs since 1979 and each one is, like humans, entirely different from the next.

“What is certain though, is training a dog will strengthen the bond between the pet and owner and ultimately ensure both parties can settle into a happy, harmonious life together. What’s more, play is of course an essential part of cognitive, emotional, and physical development and so, in the interest of animal welfare and happiness, it seemed only logical to combine the two for a positive, balanced, and happy approach to dog training.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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