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    Featured

    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Cats

New supplements to help joint, digestion and coat health

David ReesBy David ReesApril 17, 20252 Mins Read
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Boehringer Ingelheim has launched a new range of cat and dog supplements under the Seraquin brand.

The three supplements include natural ingredients such as turmeric, glucosamine HCl, chondroitin and starflower oil to aid joint, digestive and skin and coat health.

Seraquin Joint is in tablet format and is designed to help maintain a pet’s joint health and movement through ingredients such as turmeric, glucosamine HCl and chondroitin.

Seraquin Digest is a paste that can be used as a topper or given directly into a pet’s mouth via the nozzle. The blend of ingredients includes a probiotic, prebiotic and a special clay (bentonite) designed to remove bad bacteria, viruses and toxins, firm up loose stools and ensure a healthy gut balance.

The third product, Seraquin Skin & Coat, is a liquid supplement to support a pet’s skin and coat health. It features naturally sourced oils – 90% of it contains omega-3 and omega-6 – to make fur shinier and skin smoother, while supporting healthy cell formation and nourishing the skin to help combat flare-ups and itchiness.

Seraquin brand manager Hector Meyer said: “I’m thrilled to see our supplements helping pets live happier and healthier lives. We know how much they mean to their families, and it’s amazing to offer products that truly make a difference for both pets and their owners.”

Seraquin already has listings with Amazon, Pets at Home, Jollyes and Pet Drugs Online, among others.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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