Apawtiser Naturally Good Dog Treats have been relaunched in fully compostable and recyclable packaging.
The new bags are cellulose-based as part of the company’s commitment to use no plastic packaging. Apawtiser has also increased the quantity of each bag of biscuits to 100g and increased the size of Tasty Veg Trio and Sweet Potato Slices to 60g bags.
As part of the relaunch, two new varieties have been added to the range: Blueberry Paws and a reformulated, grain-free version of Peanut Butter Cookies.
The company has joined forces with Donald Cooke Ltd, which is acting as a distributor for the dog treats as well as stocking them in its Cooke’s Pet Supplies stores.
Simon Lewis-Dale, head of business development at Donald Cooke’s, says: “We are looking to work with new, small businesses with great, new, innovative product in the Pet Trade and Apawtiser really fit the bill.
“Sales have been great so far across the country with lots of new listings already and we look forward to selling a lot more with them this year.”
