Wilsons Pet Food is rolling out a full rebrand across its range of natural meals and treats for dogs, accompanied by the launch of a number of new products.
The rebrand and new product development are the result of a combined investment of over £300k and features bold, bright colours for increased standout between ranges. New packaging carries clear product information to help pet owners see the ingredients and health benefits of each product quickly. Packs also feature a new face for the brand, Wilson the dog, while the amount of packaging used within its cold pressed range has been substantially reduced and all treat bags are now fully recyclable.
The rebranding extends to the company’s website, which includes a new section for the trade simplifying online ordering and offering exclusive discounts.
The Scottish manufacturer will unveil the new look at the PATS exhibition, where it will also announce more than 30 new products scheduled for launch over the coming months.
Launches include new salmon and chicken meals for puppies in its premium cold-pressed range, while the Working Dog portfolio has increased to five recipes with the addition of two new meals, a lamb and a fish option. Wilson’s treats and supplements offer has also increased, with 17 new treats due to launch over the next few months and a range of functional supplements to follow.
Managing director Craig Wallace said: “The team had been counting down for our big unveil, and PATS provides the ideal platform to share big news with the trade.
“With the brand-new look and substantial expansion of current ranges, this marks a significant new chapter for Wilsons and our team.”
He continued: “It felt like the right time for a change. We are proud of our Scottish roots and feel lucky to live and work in the environment that we do, but we are here to feed every type of dog a natural and nutritious meal, whether they hike up hills or get walked through a city.”
