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    PBW News – May 2026

    By David ReesMay 14, 2026
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Dogs

Natures Menu launches raw freeze-dried range

David ReesBy David ReesDecember 5, 20232 Mins Read
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Natures Menu has launched a new range of raw dog food, freeze-dried so it can be stored at ambient temperature.

Freeze drying removes almost all of the water content without cooking, helping to maintain all the nutrients and flavours of raw food without the need to keep the packs frozen. As such, it offers pet owners a convenient alternative to frozen raw.

Available in four flavours – Beef, Chicken, Turkey and Lamb – and two pack sizes (120g and 250g), the freeze-dried nuggets are a complete and balanced 80:20 meal option, with 80% meat and offal and 20% fruits, vegetables, vitamins and minerals. The range is designed to be interchangeable with the Natures Menu 80:20 complete and balanced raw range.

Melanie Sainsbury, veterinary expert at Natures Menu, sais: “Raw feeding offers a wealth of benefits, however we do understand that it requires pre-planning and can be challenging if owners don’t have access to a freezer such as when they’re on holiday.

“The new Freeze Dried range is born from 40 years of research, nutritional experience and knowledge crammed into one bitesize nugget. The range offers pet owners the best of both worlds – natural high quality ingredients, maximum nutrients preservation and digestive wellbeing in the most convenient format available.”

The Turkey and Chicken varieties have an RRP of £4.99 for 120g and £9.99 for 250g, while the Lamb and Beef styles retail at £5.99 and £10.99.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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