Natures Menu has launched a new dry dog food that combines kibble with freeze-dried animal protein.
Available in 1.5kg and 3kg bags, Raw Boost combines kibble made with fresh meat as the first ingredient with bite-size pieces of 100% raw freeze-dried animal protein.
Four varieties are available – Fresh Chicken with Grains, Beef with Grains, Trout (Grain-Free), and Pork & Lamb (Grain-Free). Each recipe is designed to support dog’s health, featuring ingredients such as prebiotics, spirulina, omega-6 and zinc.
The launch follows research that says 70% of UK pet owners cite wellbeing (70%) and convenience (64%) as key drivers when purchasing dry pet food.
Richard Franklin, general manager at Natures Menu, said: “We’re committed to making natural, nutritious feeding simple and accessible, without compromising on quality or taste. Raw Boost is the perfect dry food to meet this demand, combining our expertise in freeze dried and natural nutrition with a convenient, no-fuss format that fits into busy lifestyles.
“Around 70% of a dog’s defences are found in the gut, where microbiota play a key role in nutrient absorption and immune support. Our recipes have been formulated to support nutrition essential to maintaining a healthy digestive system and strong natural defences.”
He continued: “By pairing crunchy, nutrient-rich kibble with freeze-dried raw meat, we’re offering pet owners a complete and balanced meal that supports wellbeing, digestion and immunity, while delivering on taste and texture. To celebrate the new launch, Natures Menu is offering trade partners a promotion – 20% off a small bundle of four products, or 30% off a large bundle of eight products.”
Raw Boost bags have an RRP of £14.99 for 1.5kg and £26.99 for 3kg.
