Accessory firm Long Paws is celebrating its 10th anniversary by encouraging owners to ‘Funk Their Dogs’.
The new collection features collars, leads, harnesses, bandanas, poo bag holders and bowties all under the banner of Funk The Dog. The new range includes a number of unique designs for independent retailers that will not be available to larger multiples.
According to Long Paws Director Elan Mansur, dogs, like their owners, have been getting “bored” of plain designs.
“Dogs need to express themselves in ways that show just how ‘funky’ they can be,” he said. “They want to be able to dance under the night sky, they want to feel like they can hunt like a leopard, and they even like to try their hand at spray painting. The Funk The Dog collection is designed to help dogs to be who they want to be.”
Long Paws recently produced a set of designs for the Queen’s Platinum Jubilee and the team is now working on new football-themed designs for this Autumn’s World Cup, as well as Halloween and Christmas products available for pre-order.