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    PBW News – January 2026

    By David ReesJanuary 12, 2026
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    January 12, 2026

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Litpet launches new supplement paste

David ReesBy David ReesJanuary 20, 20262 Mins Read
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Pet supplement company LitPet has launched a selection of supplements in a new paste format.

Meaty Mix is a range of functional nutritional pastes for cats and dogs, designed as daily supplements to target specific wellness needs. Made in the UK and based on traditional herbal Chinese medicines, the pastes are formulated to support specific needs such as digestion, joint health, stress relief, and urinary health

Bone Boost & Joint Care contains 30mg Ovo pet eggshell, 75mg Type II collagen, glucosamine, and turmeric for cartilage repair and mobility. It also contains chicken breast (40%), salmon (30%), water, chicken liver, egg white, green-lipped mussel, egg yolk, flaxseed, and astragalus.

Digest Well focuses on balanced gut flora, including ingredients lactose-free goat milk and reishi mushroom for improving intestinal health and boosting immunity; while Pawsitive Calm uses natural ingredients such as bovine colostrum powder to reduce anxiety without sedation and is suitable for travel, visits to the vets or stress.

Finally, Urinary Guard is a duck-flavoured paste with cranberry extract and a herbal formula designed to protect and support urinary health.

Meaty Mix sticks can be fed straight from the sachet as a treat or mixed with food. Dosage depends on the size of the cat or dog. Products come in pouches containing 10 sticks, with a RRP of £12.00.

Director Stephen Hu said: “Meaty Mix sticks allow customers to introduce our Traditional Chinese Medicine herbal supplements to their pets in an affordable and treat format. We continue to supply our supplement powders in a large and small tubs and with the edition of Meaty Mix, we are now able to offer customers with a selection of options to fit any size of pet and budget.”

Previous ArticleNew event seeks to open up Indian pet care market
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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