Krka UK has launched Pet Shield, a new umbrella brand to bring together its flea and worming products under a single identity.
While the product formulations remain unchanged, the updated packaging introduces colour-coded designs for easier species and size recognition, plus lifestyle-led messaging to help pet owners choose the right product with confidence. The refreshed design also gives retailers a visually unified range that’s easier to merchandise and more impactful in store, says the supplier.
The range includes Flea Screen Combo spot-on and Worm Screen tablets for both cats and dogs, and the Pet Shield range is available in a variety of pack sizes. The rebrand is being supported by POS materials, including new shelf displays and in-store product guides, as well as a new brand website.
Linda Buckle, animal health brand manager for Krka UK, said: “In a competitive retail space, strong design and clear messaging make all the difference.
“This update makes it easier for customers to find what they need, while giving retailers a refreshed range that stands out, supports education and drives trust at the point of purchase.”
