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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    March 10, 2026

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Dogs

Innocent Hound expands 1.5kg air-dried range

David ReesBy David ReesDecember 22, 20221 Min Read
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The Innocent Hound has expanded its larger pack range of air-dried dog food with two additional flavours.

British Duck and Gourmet Chicken Hotpot varieties are now available in a 1.5kg format. Founder Chloe Heaton said: “Following the successful launch of the three flavours in August, we wanted to offer more choice to retailers whilst we’re busy working on new varieties.”

The 1.5kg pack range is now available in five flavours – British Lamb Casserole, Wild Salmon Fishcakes and British Beef Stew as well as British Duck and Gourmet Chicken Hotpot. The recipes are all grain free, single protein and made with freshly prepared, raw British meat or MSC fish.

Products are made in Yorkshire using a bespoke air-drying system. The raw ingredients are not exposed to heat above 40°C, therefore maintaining the nutrients and vitamins, resulting in a semi-moist food offering the benefits of feeding a raw diet with the convenience of a kibble, the company says.

The food is suitable for both adult dogs and puppies from eight weeks. The packaging is 100% recyclable and includes a resealable pouch which keeps meals fresh for up to eight weeks once opened. The 1.5kg pack has a RRP of £23.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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