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    PBW News – May 2025

    By David ReesMay 13, 2025
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Distributors

German complete food and treats brought to UK market by BSB

David ReesBy David ReesMarch 17, 20232 Mins Read
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BSB Products, the UK distributor for the Fleischeslust brand, has introduced a new range of complete foods under the Meat Love label plus new dog treats named Meat & Treat.

The Meat Love wet food products contain 80% meat and super food ingredients and are supplied in a sausage format. The products come in four flavours – Fine Poultry with sweet potatoes and blueberries; Fresh Salmon with carrots, grated coconut and spirulina; Beef Menu with zucchini (courgettes), hazelnut and pumpkin seeds; and Tender Beef with carrots and rosehip.

The range also includes two hypoallergenic flavours – Precious Game with potatoes, parsnips and blueberries and Goat with pumpkin and swedes – and a sensitive food option, Pure Lamb with unpeeled brown millet and safflower oil.

Fleischeslust Meat & Treats are 100% single source proteins made from lean meat, heart and a little fat. They are suitable for training rewards and come in three flavours and two sizes (80g and 200g) namely Buffalo, Poultry and Salmon.

Colin Rodger, managing director of BSB products, said: “Fleischeslust has created an excellent range of quality wet foods and treats to cater for adult dogs of all sizes. The Meat Love foods are a great alternative to raw diets for pet parents seeking to save on energy costs and Meat & Treat sausages are craveable meat protein that can be easily sliced into irresistible training rewards.”

Meat Love Classic lines have a SRP of £4.49 (400g) and £7.49 (800g); Meat Love Sensitive is £4.99 (400g) and £7.49 (800g); Meat Love Hypoallergenic 400g is £5.59 (400g) and £8.49 (800g).

Meat & Treat 85g packs are £1.99, while 200g packs have an SRP of £3.99.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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