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    PBW News – May 2026

    By David ReesMay 14, 2026
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Dogs

Enrichment firm expands into treats category

David ReesBy David ReesDecember 2, 20251 Min Read
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Play9, the firm behind the Roolo enrichment toy, has moved into the pet treats sector with the launch of a new packaged range.

Tuki’s Treats are 100% raw, all-natural dog treats designed to complement the company’s award-winning treat-dispensing toy. Each treat is made from 100% raw, locally-sourced ingredients and contains no additives, fillers, or preservatives. There are four products in the range – Ox Heart Training Treats, Ox Heart Skinny Sticks, Ox Liver Jerky, and Venison Chew Sticks.

Play9 founder Lee Bridges said: “Since releasing the Roolo, one of the questions we’ve been asked most is: ‘What treats should I use with it?’

“The Roolo works beautifully with all sorts of treats, but we wanted to create something truly special so we developed Tuki’s Treats – high-value, single-ingredient, raw meat snacks that reflect everything we stand for – enrichment, wellbeing, and quality.”

He added: “We started Play9 to help improve dogs’ mental and physical wellbeing through enrichment. Now, with Tuki’s Treats, we’re completing that circle – pairing the best play with the best fuel. It’s the perfect match.”

Previous ArticleClipit Grooming launches Glavaderm skin and coat wellness range
Next Article Waita Pets introduces new treats range
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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