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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Pet Business World
Dogs

Dog feeder encourages perfect posture

David ReesBy David ReesMarch 11, 20242 Mins Read
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Two British pet lovers have devised an ergonomically-designed dog feeder that will, they claim, benefit a dog’s health, posture and wellbeing.

The EasyEat has been created by Callum Saunders and Declan Poole in order to alleviate the harm that is caused by the unhealthy eating position from traditional and even raised bowls, particularly among flat-faced breeds of dogs.

Working with vets, they have developed a feeder with an open, edgeless entry to create a natural feeding position with a straight back and elongated neck with a forward facing head creating open airways. The EasyEat has a design patent across the UK and EU, and a patent in the USA.

Saunders said: “The EasyEat feeder has an open entry design, with very little depth which is the catalyst to unlocking the health benefits of the product. There is nothing else like it on the market in terms of the technical measurements and design.

“Incorporated in our design are a number of features such as built-in handles for easy manoeuvrability, over-moulded TPE feet to help stability and protect floors, a stacking feature for easy storage, removable inserts to help with a slow feeder option and our ergonomic design which helps cleaning and keeping everything hygienic.  All of this together helps make us truly unique.”

The EasyEat feeder is available in a range of colours, original beige and five pastel colours. The RRP is £39.99-£44.99 depending on finish. An additional slow feeder insert is also available with an RRP of £19.99.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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