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    PBW News – May 2025

    By David ReesMay 13, 2025
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Dogs

Cooper & Co introduces biscuit range to match dry food

David ReesBy David ReesNovember 14, 20232 Mins Read
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Pedigree Wholesale has launched a new biscuit dog treat range under the Cooper & Co brand.

The crunchy and semi-moist biscuit selection consists of six varieties with specific benefits designed to match the Cooper & Co dry dog food range, including recipes suitable for puppies and senior dogs.

The range includes the Active recipe, aimed at high-energy dogs, made with turkey and spinach to help support muscle development.

Made with carob and coconut, the Sensitive recipe is designed for dogs with delicate tummies. Carob is a source of fibre to help improve digestion, whilst coconut contains antioxidants that can help support the immune system.

The Calming recipe is made with duck with lavender to combine extra flavour with soothing effects to help calm anxiety and stress.

Made with salmon with spirulina, the Glossy recipe helps promote healthy skin and a shiny coat. Salmon is a good source of omega 3 & 6, while spirulina contains many essential fatty acids with anti-inflammatory properties.

The Puppy recipe is made from peanut butter, which is high in nutrients and fibre, and also contains blueberries, which help to support the immune system.

The Senior style is made with turkey, which contains phosphorus, helping to improve bone strength, muscle growth and tooth health, plus sweet potato as a source of vitamin A.

All recipes are made with chickpea flour and have no added salt, sugars, artificial sweeteners or preservatives.

Sold in cases of 10, Cooper & Co Biscuit treats are available through Pedigree Wholesale and are exclusively available to the specialist pet trade. The RRP is £4.99.

Point of sale material is available for both the biscuits and the core dry dog food range.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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