Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Dogs

Burgess invests in Sensitive range

Michele SwalesBy Michele SwalesMay 17, 20213 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

/

Family-owned pet food manufacturer, Burgess Pet Care, has invested in the relaunch of its Burgess Sensitive range of complete dry dog food, with new packaging and a new line for older dogs.

Senior Sensitive has been added to the range and is tailored specifically for dogs aged seven and over.

Nicole Fallon, senior brand manager at Burgess Pet Care, said: “Burgess Sensitive has been completely redesigned to give the range a fresh and distinctive look. We hope that our customers agree that the new branding adds personality to the packaging with the inclusion of dogs and their stories, including four-month-old beagle, Belle, who is fed on Sensitive Puppy, and 10-year-old Max the border terrier, who appears on the new Sensitive Senior product line.

“We are really delighted to have added Sensitive Senior to the range, which underlines Burgess’s commitment to improving the health and welfare of animals through research and education. Sensitive Senior helps to sustain brain health through a recipe that it specifically formulated to help improve memory, learning and trainability in senior dogs while supporting older bones and joints.

“Recent research has shown that digestive health is a high priority for pet owners, with three in four (76%) pet food buyers agreeing that actively looking after pets’ digestive health is essential for their overall health. Although we have given our packaging a new look, the Burgess Sensitive range continues to feature the same great recipes as before to ensure excellent quality and superior taste, while helping to form solid poos and meeting the specific nutritional needs of dogs with sensitivities.”

Burgess Sensitive consistently receives positive feedback from dog owners and features ingredients to support their digestive health. The Sensitive range is specially formulated for dogs with sensitive stomachs that have special dietary needs and is made without ingredients that may cause upset, such as maize, beef, eggs, dairy, wheat, and soya.

Dr Suzanne Moyes MVB MRCVS, technical director at Burgess Pet Care, said: “Despite digestive health becoming a greater priority for pet food buyers, recent PAW Report findings show a worrying trend emerging, with almost a quarter of owners feeding their dogs scraps and leftovers. Since the start of lockdown, 16% of dog owners have fed more treats and 10% have fed more human food as part of their dog’s main meals.

“However, it’s important to recognise that some breeds of dogs can suffer from digestive problems and are more sensitive to certain foods than others. While ‘sensitive digestion’ is not a medically
defined condition, it’s something that can affect some dogs to a greater or lesser degree.

“A healthy tummy means a happier dog, so if you suspect that your dog may be suffering from sensitive digestion – warning signs may include loose stools, vomiting and flatulence – always speak to your vet for advice, in case it’s something more serious.  It’s also important to consider switching their food to a hypoallergenic dog food variety that’s been specifically developed for dogs with sensitivities, as it’s far less likely to cause an intolerant reaction.”

Share. Facebook Twitter LinkedIn Email
Previous Article10 questions with Cath Jesse
Next Article Experts give evidence to moving animals across borders inquiry
Michele Swales

Read Similar Stories

Dogs

Ace Antlers launches new single ingredient dog treats

May 20, 2025
Cats

Improved formulation for Optimeal brand

May 13, 2025
Dogs

Wilsons creates new cold-pressed recipe for puppies

May 1, 2025
Most Read

Butternut Box secures new debt financing

May 20, 2025

Ace Antlers launches new single ingredient dog treats

May 20, 2025

Will Young joins team at Miraculous Meals

May 20, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo