Family-owned pet food manufacturer, Burgess Pet Care, has invested in the relaunch of its Burgess Sensitive range of complete dry dog food, with new packaging and a new line for older dogs.
Senior Sensitive has been added to the range and is tailored specifically for dogs aged seven and over.
Nicole Fallon, senior brand manager at Burgess Pet Care, said: “Burgess Sensitive has been completely redesigned to give the range a fresh and distinctive look. We hope that our customers agree that the new branding adds personality to the packaging with the inclusion of dogs and their stories, including four-month-old beagle, Belle, who is fed on Sensitive Puppy, and 10-year-old Max the border terrier, who appears on the new Sensitive Senior product line.
“We are really delighted to have added Sensitive Senior to the range, which underlines Burgess’s commitment to improving the health and welfare of animals through research and education. Sensitive Senior helps to sustain brain health through a recipe that it specifically formulated to help improve memory, learning and trainability in senior dogs while supporting older bones and joints.
“Recent research has shown that digestive health is a high priority for pet owners, with three in four (76%) pet food buyers agreeing that actively looking after pets’ digestive health is essential for their overall health. Although we have given our packaging a new look, the Burgess Sensitive range continues to feature the same great recipes as before to ensure excellent quality and superior taste, while helping to form solid poos and meeting the specific nutritional needs of dogs with sensitivities.”
Burgess Sensitive consistently receives positive feedback from dog owners and features ingredients to support their digestive health. The Sensitive range is specially formulated for dogs with sensitive stomachs that have special dietary needs and is made without ingredients that may cause upset, such as maize, beef, eggs, dairy, wheat, and soya.
Dr Suzanne Moyes MVB MRCVS, technical director at Burgess Pet Care, said: “Despite digestive health becoming a greater priority for pet food buyers, recent PAW Report findings show a worrying trend emerging, with almost a quarter of owners feeding their dogs scraps and leftovers. Since the start of lockdown, 16% of dog owners have fed more treats and 10% have fed more human food as part of their dog’s main meals.
“However, it’s important to recognise that some breeds of dogs can suffer from digestive problems and are more sensitive to certain foods than others. While ‘sensitive digestion’ is not a medically
defined condition, it’s something that can affect some dogs to a greater or lesser degree.
“A healthy tummy means a happier dog, so if you suspect that your dog may be suffering from sensitive digestion – warning signs may include loose stools, vomiting and flatulence – always speak to your vet for advice, in case it’s something more serious. It’s also important to consider switching their food to a hypoallergenic dog food variety that’s been specifically developed for dogs with sensitivities, as it’s far less likely to cause an intolerant reaction.”