Beaphar has created a new plant-based spot-on flea repellent.
Called VetoPure, the brand has been developed in response to the company’s market research which demonstrated significant demand for a more natural solution within the flea category. The research found that 39% of pet owners were actively looking for natural protection against fleas and 70% would consider purchasing a new flea treatment based on natural herbal ingredients (Beaphar survey, 2023).
The VetoPure Spot-On range contains plant-based repellents margosa extract (from the neem tree) and eucalyptus citriodora oil. The range comprises of a cat spot-on 3-pipette pack, small dog (under 15kg) 3-pipette pack, and large dog (over 15kg) 6-pipette pack.
Beaphar marketing manager Claire Edmunds says the plant-based protection segment offers a tremendous opportunity for retailers.
She said: “The trend for more natural products is well established, our existing plant-based Spot-On range grew significantly in 2023 and online searches for natural flea products continue to grow year on year.
“The parasiticide category is well served with products that kill fleas effectively, but not all meet the needs of consumers with a strong preference for more natural products.”
She added: “We want to be able to offer a product that is well positioned to allow pet owners to choose a parasiticide that fits with their values, at the right price point – and more products in the range will follow soon.”
Beaphar has developed a range of point of sale solutions to support retailers, as well as digital and social content.
