Next month will see the introduction of a new contender in the freeze-dried dog food market with the launch of a range of products under the Dr Veneta brand.
The four-strong portfolio of freeze-dried nuggets is formulated to prioritise the health of the dog’s microbiome, with the inclusion of a fermented yeast collagen and beneficial botanicals to support gut health.
Made using 80% meat or fish supplemented with minimally-processed human-grade fruit, veg and herbs, the range comprises Stay Mobile (chicken, swede & blueberry); Stay Calm (turkey, pear & apple); Stay Shiny (turkey, salmon, carrot & blueberry) and Stay Young (pork, pumpkin & pear).
The official launch date for the range is April 24. A fifth variety, Stay Well (chicken & rabbit) will be available later in the year.
Dr Veneta is made in the UK. The brand is scheduled to exhibit at September’s PATS show in Telford.
