Natural pet food brand Scrumbles has expanded its range with the launch of a new sensitive recipe tailored for cats with specialised dietary needs.
Dry cat food Sensitive+ is grain and gluten-free and is formulated to include hairball protection and added joint care.
This product is exclusively available at Pets at Home stores and Scrumbles.co.uk. The manufacturer is supporting the launch with out-of-home, digital, social media, and influencer activities throughout the summer.
Scrumbles co-founder Aneisha Soobroyen said: “As our feline friends live longer, they face unique health challenges. Our goal is to create food that not only nourishes cats but also addresses their specific health needs as they age.
“With Sensitive+, we’re offering a solution that helps cats live their best lives, free from common issues like hairballs and joint discomfort.”
