Royal Canin is introducing a new feline wet range – Sensory – with three new sensorial stimulations of smell, taste and feel developed to excite cats’ senses.
The new range will launch throughout August and September.
The Sensory range was developed using the latest research from cat experts as cats have an instinct for new experiences and diverse aromas, textures and tastes in their diet. Royal Canin says Sensory mealtimes will not only be nutritious, but also ‘sensorially rich, filled with novelty and discovery’.
With more than 600,000 new cats entering the market each year and three-quarters of cat owners mixed-feeding with wet, the Sensory range represents a great opportunity to reach into the cat market, Royal Canin says.
As part of a mixed feeding routine, Sensory can be fed alongside dry food from Royal Canin’s Exigent, Sensible, Outdoor and Fit ranges.
The three new varieties are available in boxes of 12 x 85g pouches in gravy or jelly, alongside a 12-pouch gravy multipack with four of each of smell, taste and feel.
The Sensory range will be supported by extensive marketing including a large consumer sampling activation, a wide-reaching online presence and varied point-of-sale materials so pet owners are able to navigate the range easier on and off-shelf.
Royal Canin retail marketing manager Ben Hurley said: “Cats’ senses are their gateway to the world. How a cat’s sense of smell, taste, and touch are stimulated determines how they feel. Our feline experts researched cats’ senses and took what they learned to develop Sensory.”