Purina has launched a range of over-the-counter supplements in the UK under the Pro Plan brand.
The complementary pet products have been designed by Purina to help support specific needs in pet mobility (dog), natural defences (cat and dog), vitality (cat and dog), skin and coats (cat and dog) and to promote relaxation (dog).
According to research by fnfresearch.com, 20% of pet owners in the European Union currently give their pets supplements in the form of powders, oils, capsules, tablets, paste or chews, while as many as 77% said they would consider pet supplements if they were confident that their pets would benefit from them.
Stella Demesticha, vet & Pro Plan business unit director at Purina Europe, said: “At Purina we believe nutrition is the foundation for keeping long-term health, wellbeing, and an amazing life for your pet.
“Based on more than 120 years of pet care expertise, our Pro Plan Supplements range is expertly formulated to deliver targeted products at all stages of your pets’ life.”
Purina Pro Plan supplements are designed to be served once a day and in addition to usual meals.