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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Cats

PATS 2025 stories: new joint supplement to make debut

David ReesBy David ReesSeptember 24, 20251 Min Read
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Zooomy, a new veterinary-developed new joint supplement for pets, is set to have its official launch at PATS 2025 (Stand B79).

The brand has been developed by veterinary surgeons and husband and wife team, Humphrey and Joanna Grimmett from Buckinghamshire. The product was initially formulated for horses by the couple’s company EquiFlow, but since 2024 the couple have concentrated on developing a product for dogs and cats. Initially launched as CaniFlow, the supplement has been rebranded and relaunched Zooomy.

Zooomy’s liquid formula uses long-chain hyaluronic acid, a major contributor to healthy joint function in horses, dogs and cats, as its key ingredient and can be added to a pet’s food or squirted directly into their mouths. Zooomy is available in four different pack sizes, 60ml for cats, 100ml, 250ml and 500ml for dogs and includes a syringe in each pack.

Humphrey Grimmett said: “Joint stiffness and soreness in dogs are major concerns for owners who often helplessly witness the discomfort and debilitation their animals suffer, we felt that this was a new formula that could support many animals and help them live happier, more comfortable lives.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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