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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    PBW News – February 2026

    February 10, 2026

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Cats

New pheromone product to help calm cats

David ReesBy David ReesFebruary 8, 20231 Min Read
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Pet healthcare company Beaphar has launched Beaphar CatComfort Excellence, a new multi-pheromone calming plug-in for cats.

The product provides cat owners with up to 30 days of continuous calming in the home, helping ease separation anxiety, reduce unwanted behaviours and optimise feelings of reassurance, according to Beaphar. The 2-in-one-pheromone formula also supports bonding and harmony in multi-cat households.

Marketing manager Clare Fuller said: “We are delighted to add Beaphar CatComfort Excellence to our popular calming range.

“Beaphar CatComfort Excellence has been designed to help cats remain calm and reduce unwanted behaviours, as well as promote harmony in multi-cat households. This new formula combines the feline facial pheromone to help comfort and calm, and the maternal appeasing pheromone to provide harmony and promote bonding in households with more than one cat.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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