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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Cats

Natures Menu unveils new cat range

David ReesBy David ReesJune 16, 20252 Mins Read
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Natures Menu has launched a new range of food and treats for cats.

Cat Bites in Gravy are supplied in 85g pouches, with multipacks of 12 and 24 also available.

The gravy pouches are suitable for adult cats and features four mixed protein flavours, including Chicken, Salmon, Tuna, and Turkey. All varieties are made from 33% animal ingredients, alongside dehydrated carrots and peas, or tomato and green beans.

Multipacks of 12 come with three of each flavour and multipacks of 24 come with six of each flavour.

Also new are two styles of dry food. Healthy Grains Dry Food, available in 1.25kg and 3kg packs, features deboned white fish as the main ingredient, blended with a selection of fruit and vegetables, including unrefined brown rice, oats, barley, peas, carrot, apple, rosemary and seaweed.

No Grain Dry Food (1.25kg, 3kg) features over 50% meat content, including 20–30% deboned meat, and peas, chickpeas and potato. Packed in recyclable and re-sealable bags the dry food is available in Chicken, Norwegian Salmon, and Turkey varieties.

The brand has also redesigned its ranges of Cat Paté and Meaty Treats.

Natures Menu is offering up to 30% off the new cat range through a series of dedicated promotions for the launch period.

Melanie Sainsbury, veterinary expert at Natures Menu, said: “The new Natures Menu cat range caters to all cats and all dietary requirements, to deliver all the vital nutrients for a healthy pet inside and out. With a commitment to delicious taste, quality and nutritional value, pet owners now have access to multiple meal options for their cats.

“Natural food offers a wealth of benefits, and our cat food products are born from more than 40 years of research, nutritional experience and knowledge – so you know you’re getting natural high-quality ingredients and all the essential nutrients.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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