Raw pet food brand Natural Instinct has introduced a new look to its packaging this week, reflecting its premium range of frozen meals and treats for dogs and cats.
The new packaging features photography of happy, healthy and active pets. The updated designs represent the brand’s passion for supporting animal health and nutrition through its 100% natural range of raw meals and treats.
The modern look has been designed to ‘engage and connect’ with both customers and stockists. Testimonials from customers take pride of place and include reviews from qualified vets, celebrity fans, long-term customers, the Agility Team GB and more.
Reinforcing its tagline, ‘as nature intended,’ all Natural Instinct packaging is 100% recyclable and the importance of recycling is prominent on each product, alongside the brand’s USPs.
The colour palette for each recipe has remained similar, enabling shoppers to easily identify their pet’s favourite when scanning the shelves.
Rachel Kirby, of Natural Instinct, said: “We are thrilled to launch our new packaging this week.
“As our product offering continues to expand with the upcoming launch of our Natural and Working Dog Bundles, we thought it was the perfect time to evolve our packaging too. We are committed to supporting our stockists and hope the new bright, bold and premium packaging helps to engage consumers, while reflecting our core value of feeding dogs and cats as nature intended.”
Natural Instinct’s complete meals include 100% British meats, with added fruits, vegetables and natural supplements.
For those who like to create their own pet’s meals, a range of pure foods is available and for energetic dogs in active work, the working dog range is complete recipes.