Hurayra Halal Pet Food, which claims to be the UK’s only HMC halal-certified premium cat food, is entering the British market through a listing with supermarket chain Morrisons.
Founded by Leeds-based entrepreneur Aihtsham Rashid, Hurayra is made using ethically-sourced, halal-certified ingredients. Customers can buy the product directly from www.hurayrapetfoods.com, with subscription options available and a personalised feeding plan tailored to a cat’s weight and needs, ahead of the retail rollout to selected Morrisons stores from starting Monday September 29.
This year will also see Hurayra launch in a number of regions including the Middle East, India and Europe. A wet food range, along with dog food, will follow later in 2025.
Hurayra’s dry cat food is free from grain, wheat, and soybean fillers and is packaged in recyclable materials.
Aihtsham Rashid said: “As a cat owner, I couldn’t find halal-certified food that met the same standards I wanted for my own diet, so I set out to create it.
“Getting Hurayra onto the shelves in Morrisons is more than a business milestone, it’s a dream come true and a proud moment for everyone who’s supported this journey. Some people soft launch, I supermarket launch. The belief in this product was so great, the deal with Morrisons was agreed before we’d even launched online.”
