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    PBW News – March 2026

    By David ReesMarch 10, 2026
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    PBW News – March 2026

    March 10, 2026

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Cats

Ceva launches relaxing liquid snack for cats

David ReesBy David ReesFebruary 14, 20242 Mins Read
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Ceva Animal Health has launched Happy Snack by Feliway, a relaxing liquid snack designed to comfort cats in challenging and unsettling situations.

The creamy snack contains alpha-casozepine, a natural milk protein with proven appeasing properties. In a lickable format, Happy Snack is convenient for cats and kittens from 12 weeks of age, on the move and in the home, and can be used directly from the sachet, on food or from a finger. When given as part of a routine, the snack creates a relaxing and calm environment to strengthen the human-animal bond, says the company.

Claire Gibbs, marketing manager at Ceva Animal Health, said: “Seventy-two per cent of cats exhibit at least one stress-related behaviour such as scratching the furniture, urinating or defecating outside the litter tray and hiding away for long periods of time.

“Feliway is now a household name to many cat lovers, with more than 14 million cats worldwide having benefited from its use. Happy Snack can comfort cats in stressful situations and strengthen the relationship between cats and their owners, giving cat owners even more options to enable them to live happily with their cats.”

Happy Snack by Feliway is supplied in packs of six sachets.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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