Westland is making its biggest ever media investment in the Peckish bird care brand for autumn/winter 2020 as it soars on to the airwaves with a TV campaign that celebrates ‘the joy of inviting birds into the garden’.
Supported by targeted press and digital media activity, the £1.1m Peckish campaign will take flight across the UK and Ireland throughout October and November.
The Peckish TV advert, set to reach more than 25 million people, has been updated for 2020 and brings to life the enjoyment of encouraging more birds into the garden. The light-hearted ad shows a queue of hungry birds waiting in line, hoping to secure a table in their local neighbourhood eatery, renowned for its delicious food.
The campaign will highlight Peckish Complete Seed & Nut Mix, which features 12 varieties of high-energy seeds and buts.
Westland says the brand, which ranges from feeders to feed, suets to seed, has ‘everything needed to entice birds into the garden all year round’. To further drive sales and brand loyalty, a selection of added-value product lines will also feature in the range throughout the period of the media campaign, including a Peckish Complete 12.75kg pack with 20% extra free; Peckish Extra Goodness Energy Balls 6-pack with 100% extra free and Peckish Extra Goodness Energy Balls 50-tub with 20% extra free.
“As the UK’s fastest growing and second largest bird care brand, Peckish is committed to driving footfall into stores, supporting retailers and encouraging customer awareness, trial and trust, through this heavyweight category investment,” a spokesman said.