Maddy Johnston with the company’s new, limited edition no mess, no grow wild bird seed
Premium bird food manufacturer Johnston & Jeff has launched a limited edition blend to celebrate its 140th anniversary.
The new blend – called No Mess, No Grow Wild Bird Food – is the first to introduce Johnston & Jeff’s new GERMI-NOT ingredients, together with sunflower hearts, berry suet pellets and peanut granules.
The mix has undergone a series of processes to prevent seeds from germinating, including kibbling, flaking, shelling and heat treatment.
Johnston & Jeff says No Mess, No Grow Wild Bird Food enables people who love their gardens but also want to feed the birds to do so ‘without having to compromise’.
Maddy Johnston, marketing and media manager and fifth generation of the family, said the new blend had ‘all the high nutritional values, cleanliness and palatability that the company’s products are famous for’.
‘A LOT OF RESEARCH’
“It contains the right levels of carbohydrate, proteins and fats to make it suitable for all almost species of garden bird,” she said.
“There has been a lot of research and work gone into creating this blend.
“We know that many people who care about birds are also keen gardeners, so don’t want unsightly weeds growing in their well-kept lawns, beds and borders. But they also care about feeding the highest quality food available.
“So, we knew there was a gap in the market. Other no mess, no grow products do exist, of course, but most compromise on nutritional values or product cleanliness to fulfil the ‘no grow’ aspect.
“That’s where we believe our blend is different – by including our GERMI-NOT ingredients we have created a perfect blend for people who care about their garden and the birds in it.
“It is an exceptional blend that lives up to the quality Johnston & Jeff is synonymous with.”
The food is packaged in more sustainable retro-style brown paper sacks, which carry Johnston & Jeff’s new logo.
This is part of a drive by Johnston & Jeff to be even more environmentally conscious.
Maddy said 2020 was already shaping up to be a busy year as the company celebrates its 140 years of business.
“Launching our No Mess, No Grow Wild Bird Food is just the start,” she said. “We’re delighted with the product and the packaging and we think trade and retail customers will love it, too.
“But we’ve got a lot of other initiatives going on throughout 2020 – new products, new packaging, new branding, and a whole range of different activities for people to get involved in.
“It’s an exciting time at Johnston & Jeff and we’re looking forward to sharing it with everyone.”
Johnston & Jeff’s No Mess, No Grow Wild Bird Food will be available from this month (March) at a promotional price.