Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Birds

Johnston & Jeff goes wild on anniversary

Rachel WoodBy Rachel WoodMarch 4, 20203 Mins Read
Facebook Twitter LinkedIn Email
Johnston & Jeff goes wild on anniversary
Share
Facebook Twitter LinkedIn Email

Maddy Johnston with the company’s new, limited edition no mess, no grow wild bird seed

Premium bird food manufacturer Johnston & Jeff has launched a limited edition blend to celebrate its 140th anniversary.

The new blend – called No Mess, No Grow Wild Bird Food – is the first to introduce Johnston & Jeff’s new GERMI-NOT ingredients, together with sunflower hearts, berry suet pellets and peanut granules.

The mix has undergone a series of processes to prevent seeds from germinating, including kibbling, flaking, shelling and heat treatment.

Johnston & Jeff says No Mess, No Grow Wild Bird Food enables people who love their gardens but also want to feed the birds to do so ‘without having to compromise’.

Maddy Johnston, marketing and media manager and fifth generation of the family, said the new blend had ‘all the high nutritional values, cleanliness and palatability that the company’s products are famous for’.

‘A LOT OF RESEARCH’

“It contains the right levels of carbohydrate, proteins and fats to make it suitable for all almost species of garden bird,” she said.
“There has been a lot of research and work gone into creating this blend.

“We know that many people who care about birds are also keen gardeners, so don’t want unsightly weeds growing in their well-kept lawns, beds and borders. But they also care about feeding the highest quality food available.

“So, we knew there was a gap in the market. Other no mess, no grow products do exist, of course, but most compromise on nutritional values or product cleanliness to fulfil the ‘no grow’ aspect.

“That’s where we believe our blend is different – by including our GERMI-NOT ingredients we have created a perfect blend for people who care about their garden and the birds in it.

“It is an exceptional blend that lives up to the quality Johnston & Jeff is synonymous with.”

ECO-FRIENDLY

The food is packaged in more sustainable retro-style brown paper sacks, which carry Johnston & Jeff’s new logo.

This is part of a drive by Johnston & Jeff to be even more environmentally conscious.

Maddy said 2020 was already shaping up to be a busy year as the company celebrates its 140 years of business.

“Launching our No Mess, No Grow Wild Bird Food is just the start,” she said. “We’re delighted with the product and the packaging and we think trade and retail customers will love it, too.

“But we’ve got a lot of other initiatives going on throughout 2020 – new products, new packaging, new branding, and a whole range of different activities for people to get involved in.

“It’s an exciting time at Johnston & Jeff and we’re looking forward to sharing it with everyone.”

Johnston & Jeff’s No Mess, No Grow Wild Bird Food will be available from this month (March) at a promotional price.

 

 

Share. Facebook Twitter LinkedIn Email
Previous ArticleA dog’s dream job
Next Article Royal Canin focuses on Light Weight Care
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Birds

New look for Countrywide indoor bird and aviary range

January 7, 2025
Birds

New packs for Countrywide wild bird seed

December 5, 2024
Birds

CJ Wildlife launches nesting box with enhanced protection

August 27, 2024
Most Read

Pedigree Wholesale cuts prices on 500 products

May 19, 2025

Omni builds novel protein wet food range

May 19, 2025

Finalists announced for PIF Innovation Award

May 16, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo