Winning a New Product Award at the UK’s number one pet industry exhibition can have a tremendous impact on the fortunes of a PATS exhibitor. It can help turn a new launch into a best-selling item in pet stores around the country and clinch that all-important export deal.
One of the main reasons why the Award is held in such high esteem is the fact it is decided by a panel of independent retailers, who know what it takes for a product to fly on the shelves.
Entries for the New Product Showcase and Awards at PATS Telford, which takes place on September 22-23, are starting to flood in as exhibitors get ready to showcase their latest launches to retailers and buyers from the UK and abroad.
The New Product Showcase and Awards are sponsored by pbwnews.
Here three companies who triumphed in the New Product Awards at PATS Telford in 2018 reveal what the accolade has done for their business.
Petlife International
Winner of Bird Product Award with Harkers 4 in 1 Soluble
PATS Telford 2018
How did you react to winning a New Product Award at PATS Telford?
We were delighted that our product had been given this recognition – it proved to us that our hard work in researching, developing and marketing this particular product had been worthwhile!
Has the award helped your business?
The award has certainly increased our brand awareness – Harkers 4 in 1 Soluble is quite a niche product aimed predominantly at racing pigeons, but market awareness as a whole of the Harkers brand in general has increased because of the win.
Did it give the winning product a boost?
Absolutely. We’re a small company and don’t have a bottomless budget for advertising, so winning the award gave our product great PR.
How did you use the win to promote the product?
We announced our win from the rooftops wherever possible – via our literature, website, newsletter and even a segment in a local newspaper.
Forthglade
Winner of Dog Food Award with Turkey & Goose Gourmet Christmas Meal
PATS Telford 2018
How did you react to winning a New Product Award at PATS Telford?
We take such great care in developing the very best recipes and food we can, so we were over the moon for this to be recognised. The award and product sit proudly in a prominent position at our factory, where everyone can see it, both our team and visitors.
Has the award helped your business?
It’s great to be able to talk to our customers about our award-winning products – it demonstrates the thought and care that goes into our products, and certainly really helps our sales team with such a strong message for a great quality product.
Did it give the winning product a boost?
The product was widely available across the pet trade in the run up to Christmas last year and the award certainly helped to bolster its distribution and popularity.
Norfolk Industries
Winner of Small Animal Product Award with Recycled Paper Bedding
PATS Telford 2018
How did you react to winning a New Product Award at PATS Telford?
It was a wonderful surprise. We were very pleased and the award made attending the event very worthwhile. It’s marvellous to be recognised by our esteemed industry colleagues, and means so much to the teams producing our products.
Has the award helped your business?
Yes, it has certainly highlighted the product to potential buyers. We would definitely recommend exhibiting at PATS and putting new products forward. We have made some great relationships as a result of exhibiting, and hooked up with other businesses that share our values and eco credentials.
Did it give the winning product a boost?
Yes, buyers actually came to see us at the second day of the event to look at the award-winning products and we have since started supplying them with stock.
How did you use the win to promote the product?
We have used many ways to promote this award-winning product, including email footers, on our website, in all of our marketing materials, press releases, and business. It’s great to be able to state as a business that you have award-winning products.
The New Product Awards will be presented at this year’s PetQuip Awards gala dinner, which takes place on the evening of the first day of PATS Telford (Sunday, September 22).
For all the latest information on PATS Telford visit www.patshow.co.uk, where you can also register for free entry to the show.
