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    By David ReesMay 13, 2025
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PetQuip Awards celebrate industry excellence

David ReesBy David ReesOctober 2, 20244 Mins Read
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PetQuip director general Amanda Sizer Barrett
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Trade association PetQuip has presented its annual awards.

The dinnertime event, held in Telford during the PATS trade show, saw awards presented across 15 categories with 300 guests representing suppliers, retailers, wholesalers, distributors and others with an interest in the pet industry.

The awards included trophies presented to multiple, independent and overseas retailers, with the UK multiple retailer gold award won by Jollyes and the UK independent retailer was won by Trusty Pet Supplies. The gold winner for international retailer of the year went to German operator Kölle Zoo, which has 24 experience stores with welfare and animal friendly husbandry at its heart.

New awards for this year included two people-focused categories, Rising Star and Employee of the Year.

The Rising Star award, sponsored by Noble Futures, includes a bursary, courtesy of the sponsor, for the winner to use for personal development. The winner was Clara Hewson from The Muzzle Movement while judges awarded joint gold winners for Employee of the Year to Charmain Cane from We.pet Independent Wholesale and Michelle Williams from Associated Veterinary Services.

The final award of the evening, for Lifetime Achievement, was presented to Celia Hammond, whose original glamorous career focussed her attention on animal cruelties and who then used her high profile to change the views of the UK public on cruel animal practices. She then decided to devote her life to improving the care and lives of stray and feral animals in the UK.

PetQuip also confirmed that, with the move of PATS show to the NEC in 2025, next year’s Awards dinner will take place alongside the exhibition as usual.

Director general Amanda Sizer Barrett said: “Our whole team was delighted to celebrate so many successes in this innovative industry across product development, marketing, export, skilled team members and retailers.

“With a record-breaking attendance this year, we are looking forward to seeing even more of the industry gathering to celebrate and network at the 2025 PetQuip Awards!”

The PetQuip Awards 2024 were sponsored by Leopard Co, Group55, Law Print and Packaging, Interzoo, Zoomark, Superzoo, Noble Futures, Petface, Pedigree Wholesale, PBW News, PPM, CIPS, PATS, James & Steel and the charity partner was Nature’s Safe. A full list of winners follows below.

PetQuip Awards 2024

Supplier of the year

Gold                                        TRIXIE UK Pet Products

Silver                                       Mutneys Professional Pet Care

 

Business service of the year

Gold                                        Millin Brook Luxury Dog Boarding

Silver                                       Four Paws Groom School

 

Most promising new starter business – sponsored by Interzoo

Gold                                        The Muzzle Movement

Silver                                       Pawionic

 

Product of the year – food & treats

Gold                                        Frozzys HAPPY GUT Softbakes

Silver                                       Dougie’s Pets Dougies Pure Veg Blocks

Highly commended     Wonderful World of Treats Collection

 

Product of the year – healthcare and grooming

Gold                                        VETIQ Serene Calming Ointment

Silver                                       Woof and Brew Herbal Blended Tonics

 

Product of the year – accessories and technical

Gold                                        ROGZ Cat Safety Release Collar

Silver                                       DotDotPet Dog Eco Towels

 

Sustainability award – sponsored by CIPS

Gold                                        Benevo

Silver                                       Beco

 

UK multiple retailer of the year – sponsored by PATS

Gold                                        Jollyes

 

UK independent retailer of the year – sponsored by Pet Product Marketing

Gold                                        Trusty Pet Supplies

Silver                                       Marshalls Pet Food Store

 

International retailer of the year – sponsored by PATS

Gold                                        Kölle Zoo

 

Best trade marketing campaign – sponsored by PBW News

Joint gold                                Pawsome Paws Boutique Disney campaign

Joint gold                                Frozzys celebration pack campaign

Silver                                       My Anxious Dog #Dogsinyellow campaign

 

Rising star – sponsored by Noble Futures

Gold                                        Clara Hewson, The Muzzle Movement

Silver                                       Sophie Chesman, Pawsome Paws Boutique

 

Employee of the year – sponsored by Noble Futures

Joint gold                                Charmain Cane, We.pet Independent Wholesale

Joint gold                                Michelle Williams, Associated Veterinary Services

 

The Theresa Swann Award – exporter of the year – sponsored by Group55

Gold                                        Mutneys Professional Pet Care

Silver                                       James & Steel

 

Lifetime Achievement – sponsored by Leopard Co

Gold                                        Celia Hammond, Celia Hammond Animal Trust

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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