PAWExpo, a new high-end pet-focused exhibition, will launch at Glee next year.
A preview of what is to come will be unveiled at the official PAWExpo reveal party on Wednesday, September 11, at the Pets Café area, in Hall 19 at 5.30pm.
Organisers say PAWExpo will offer a fresh look at pet product and accessories.
Pet care, well-being, premier and luxury products will take centre stage, showcasing brands that cover everything from food and health, to accessories, technology and retail solutions.
Matthew Mein, Glee and PAWExpo’s event director, said: “The way our pets are integrated into our lives has changed exponentially in recent years. Animals no longer regarded as pets, but as one of the family, and it is this that is driving category growth, and why we have seen unprecedented level of premium and artisan products launched over the past five years, projecting luxury pet goods into the mainstream market.
“Pet owners are willing to offer animals their own products and unique items, which often carry a higher price tag.
“This is a great opportunity for retailers who want to optimise this long-term (and recession-proof) potential, and to offer a new generation of pet products.
“At PAWExpo everything retailers need to create a strong and future-facing retail experience – from core products to exciting gifting ranges – is presented under one roof, at a time of year when ranges for the following season are most commonly selected.
“PawExpo is an exciting prospect, and one that we are looking forward to bringing to market.”